CUSTOMER FOCUS
Jeff Bezos on Obsessing Over Customers
“We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.”
Customer obsession isn't a department — it's a mindset. Bezos built one of the world's most valuable companies by asking one question relentlessly: what does the customer need? Not what's easiest for us. Not what's most profitable short-term. What does the customer need? This week, bring that question into your work. Where can you make the experience a little better for the person on the other side?